Bindaas Life

Yes, that’s true. The launch sequence I was working for (which is the reason I was not able to post for past few days) just completed its 10 days (6 out of these 10 I was in Bali, on vacation) just completed 10 days, and as I write this post it also walked through the second biggest launch I have done (the biggest being $250,000 in 7 days).

How to make that kind of money?

A Great Marketing Angle

By Marketing Angle I mean the approach to our customer and how I take them through the experience of the Launch. It is based on the market that we cater to and the pain points. Marketing Angle is also defined keeping in minds the various psychological triggers that gets a person to buy.

Psychological Engagement

It is extremely important in a launch to have people engage through various psychological triggers. There are emotions and aspects that a person feels connected to, or feels the need to BUY.

Great List

All the money was made through list of engaged people. People who wanted a solution and we were there to offer it. A person buys something only and only when it solves a perticular pain for them. This is what you might wanna consider while creating the product that you wanna sell.

Mix Media

People learn and connect through various media. PDF’s, Audio’s and Video’s all are equally important, they engage different kind of people and so one should have all media’s mixed in a launch sequence.

A Great Execution Team

It is important that you have a great execution team when you are launching anything. This is important as at no point can you say for certain that the sequence is going perfect (until you are getting exact results as you predicted, which happens rarely), and so you need a team that executes fast and really well.

Above were just a few key pointers for a great Launch. Launches involve way more fine tuning and enagegement, micro details that a person should take care of. What I can say though, Launches are fun, they are challenging and the window for error is really REALLY small.

Do let me know about your launch experiences, would be great to hear.

Lately, I have been trying to study Twitter patterns and how Twitter can change the game (if at all), and in the process have been discovering various articles, studies and other content that may or may not be completely true. But this one seemed interesting and when I googled some stuff, I realized it works well too.

I am putting out here the link to actual post on Mashable.

Learn How Twitter can Help with SEO.

@DellOutlet has been one of the biggest success stories amongst big companies using social media. For those unaware, @DellOutlet is a Twitter account owned by Dell that tweets out major discounts for Dell
computers and products. All of the deals on @DellOutlet are
Twitter-exclusive.

It has gained quite a following (620,000+ followers) and sold a lot of computers – at the end of last year, they surpassed $1 million in revenue, after about a year and a half’s worth of tweeting.

Well throw those numbers out the window, because Twitter’s
phenomenal growth and Dell’s social savvy have pushed sales from Dell
Outlet to over $2 million, in 1/3 the time needed to pass the first milestone. And @DellOutlet is still on the rapid rise.

Get The Full Story Here>>

Perry Belcher, known for wrong and right reasons releases awesome content specially close to launching an internet marketing product. One of his kick–ass videos I found online is right here.

Though he does not give all the information (like a true marketeer), he does talk about how to think while tying to make money of social media. Which is why it is worth watching this video. Give it a look, you will like it for sure.

There is some great content that I will be adding to this site in the next couple of days– sign up to get regular updates about it.

Here is a little something I found on YouTube and I think it was worth sharing. These are some beginner tips from Stefanie Leffler, VP at Network Solutions (not sure if she still is).

Short but helpful video to give you insights on SEO basic steps. For more advanced knowledge you can always sign up on the right column and get SEO Quick Action Guide.

Do let me know what you think about the blog and the video in the comments area below.

Gary Vaynerchuk (I hope I spelled the second name right), a wine guy, young and already a multi-millionaire. Gary started out as a regular graduate helping his father run their traditional wine business, and soon tranformed the company in a span of few years to a Multi-Million dollar store, with 80% of sales coming from Online Sources.

An awesome presentation where he talks about what’s important when you are talking about building a business from a little some thing to multi-million dollars. He talks about how he built relationship with his people who now give him repeat business over and over again, and LOVE him for what he is.

A great watch, not only something to note when you are talking about Internet Business but when you are talking about offline business as well.