Dell makes $2 Million off Twitter–And you were still wondering if you should get on it or NOT?
@DellOutlet has been one of the biggest success stories amongst big companies using social media. For those unaware, @DellOutlet is a Twitter account owned by Dell that tweets out major discounts for Dell
computers and products. All of the deals on @DellOutlet are
Twitter-exclusive.
It has gained quite a following (620,000+ followers) and sold a lot of computers – at the end of last year, they surpassed $1 million in revenue, after about a year and a half’s worth of tweeting.
Well throw those numbers out the window, because Twitter’s
phenomenal growth and Dell’s social savvy have pushed sales from Dell
Outlet to over $2 million, in 1/3 the time needed to pass the first milestone. And @DellOutlet is still on the rapid rise.
This entry was posted on Sunday, June 14th, 2009 at 9:09 amand is filed under Business, Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
June 30th, 2009 at 11:01 pm
Cool post, just subscribed.