Made $150,000 in 10 days!
Yes, that’s true. The launch sequence I was working for (which is the reason I was not able to post for past few days) just completed its 10 days (6 out of these 10 I was in Bali, on vacation) just completed 10 days, and as I write this post it also walked through the second biggest launch I have done (the biggest being $250,000 in 7 days).
How to make that kind of money?
A Great Marketing Angle
By Marketing Angle I mean the approach to our customer and how I take them through the experience of the Launch. It is based on the market that we cater to and the pain points. Marketing Angle is also defined keeping in minds the various psychological triggers that gets a person to buy.
Psychological Engagement
It is extremely important in a launch to have people engage through various psychological triggers. There are emotions and aspects that a person feels connected to, or feels the need to BUY.
Great List
All the money was made through list of engaged people. People who wanted a solution and we were there to offer it. A person buys something only and only when it solves a perticular pain for them. This is what you might wanna consider while creating the product that you wanna sell.
Mix Media
People learn and connect through various media. PDF’s, Audio’s and Video’s all are equally important, they engage different kind of people and so one should have all media’s mixed in a launch sequence.
A Great Execution Team
It is important that you have a great execution team when you are launching anything. This is important as at no point can you say for certain that the sequence is going perfect (until you are getting exact results as you predicted, which happens rarely), and so you need a team that executes fast and really well.
Above were just a few key pointers for a great Launch. Launches involve way more fine tuning and enagegement, micro details that a person should take care of. What I can say though, Launches are fun, they are challenging and the window for error is really REALLY small.
Do let me know about your launch experiences, would be great to hear.
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